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The Mars Principles in
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The Mars Principles in
Action Summary

Market
Summaries

Mars, Incorporated operates in 71 countries worldwide. Explore some of our major markets in this section.

Mars Australia and Newzealand
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Mars Australia and New Zealand

The MARS® bar first appeared in Australia in 1954, produced under license by McRobertsons. Mars launched PAL® and WHISKAS® in 1965 and built our pet food factory in Wodonga, Victoria, in 1966.

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Mars China

Wrigley was our first business segment to enter China, where it began selling products in 1914, importing them from the United States and Australia. Sales were suspended at the outbreak of World War II.

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Mars China

Mars France

The first MARS® bar sold in France in 1951. In 1962, we began importing CHAPPIE® dog food and KITEKAT® cat food for sale in France.

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Mars France
Mars Germany
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Mars Germany

Mars Petcare was the first of our segments to enter the German market in 1959 as a pet food distributor. We established our first factory in Verden a year later and our second in Minden in 1981.

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Mars GCC (Gulf Cooperation Council)

Headquartered in Dubai, United Arab Emirates (UAE), and established in 1993, Mars GCC is a leading chocolate manufacturer in the Middle East.

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Mars GCC (Gulf Cooperation Council)

Mars Mexico

Mars began operating in Mexico in 1991. We established our first factory in the Municipality of El Marqués, Querétaro, in 1995, which has become one of the largest and most efficient Mars plants worldwide.

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Mars Poland

Mars has four business segments in Poland: Chocolate, Wrigley, Food and Petcare. We have operated in Poland since 1992.

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Mars Russia and CIS

Mars began selling a range of food, confectionery and pet food products in Russia in 1991. In 1995, we launched our first chocolate factory, producing MARS® bars in Stupino, in the Moscow region.

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Mars United Kingdom

In 1932, Forrest E. Mars Sr. established Mars in the United Kingdom by opening our Slough factory and launching the original MARS® bar.

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Mars United States

In the U.S., Mars is one of the world’s leading food manufacturers, with corporate headquarters in McLean, Virginia. We employ more than 25,500 Associates and have hundreds of facilities nationwide.

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